b. A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology. This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognize whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed. Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times.
e. In additional to cookies, we may also use other internet technologies such as pixel tags and other similar technologies to deliver or communicate with cookies and track your use of our website. We also may include similar technologies in email messages or newsletters to determine whether messages have been opened and acted upon, and how. The information we obtain in this manner enables us to customize the services we offer and measure the overall effectiveness of our online content, advertising campaigns, and the products and services we offer.
- Keep track of the items stored in your shopping basket and your purchase information, and take you through the checkout process
- Recognize you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time)
- Detect your browser’s capabilities
- Obtain information about your preferences, online movements and use of the internet
- Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor/customer requirements and interests
- Target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalized to your interest and usage patterns. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties.
- Track advertisements displayed to you
- Make your online experience more relevant, efficient and enjoyable
h. For more details on how Google Analytics and Adobe function, please refer to their privacy policies at https://policies.google.com/privacy and https://www.adobe.com/privacy/policy.html. If you do not want to use the remarketing features, you can disable it by changing the appropriate settings at their privacy policies.