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BMW LIFESTYLE

MOMENTS OF FREUDE.
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BMW Lifestyle presents the new collection in a modern and authentic manner. FREUDE shines through in every facet of the new campaign to make it your everyday companion.

GOODS WITH FREUDE. Sustainable, individual and minimalist. With resource-conserving and high-quality materials, this collection is fully in keeping with the spirit of every new generation.

MOMENTS OF FREUDE.

FREUDE can take many forms: an experience, a look, a feeling. It is more than one single moment can capture. FREUDE is a mindset.

BMW LIFESTYLE HIGHLIGHTS TO BRING FREUDE.

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     Miniatures.
    Key rings.
    Accessories.
    Sunglasses.
    Luggage & bags.
    Children’s products.
    BMW PLUSH PEGASUS. The BMW plush Pegasus brings the ultimate moment of FREUDE for all ages. Button

    BMW M MOTORSPORT COLLECTION.

    Pure FREUDE for all lovers of dynamics. Both on and off the race circuit.

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